Skip links

Bing Ranking Factors

Bing On Page Ranking Factors

Keyword in Title
Keyword in URL
Keyword in Description
Keyword in H1 (Only One H1)
Keyword in H2/H3 Tags
Keyword in H3/H4 Tags
Keyword in H5/H6 Tags
Keyword Density
Exact Match Domains (EMD)
Active age of a domain
Images/ Videos
Word Count
Total Indexed Pages
Mobile Friendliness
Site Structure (Internal Links)
TLDs (Top-Level Domains)
Website Performance – Technical SEO
Crawlability and Indexability

Bing Off Page Ranking Factors

Referring Domains
Anchor Text
Referring Backlinks
Social Media Accounts (Bing Authorship)
No-Follow Backlinks from authoritative and, relevant sites.


Brand Signals Factors

Branded Searches
Total Impressions
CTR (Click-Through-Rate)
Average Dwell Time
Social Shares (Social Signals)
Total Clicks
Pogo Sticking